HOW TO MARKET YOURSELF

Learn how to tell the world about your photography and use marketing to reach the right clients for you

- Leonora Brebner

Marketing yourself as a photographer can be a pain point for many of us. All the usual questions pop up how do you do marketing? How do you book your next client? How do you make yourself stand out from the crowd? Although understanding these questions and finding the answers can seem both difficult and daunting, finding the right information that hasn’t been buried in the depths of a treasure trove of experience can be equally hard.

I always say that having a photography business is more about business than it is about photography. Of course, having the talent and skill is crucial for success but you need to think with a business head to get your work in front of the right clients and must think outside the box to grow your career to where you want it to be. I could sit you down and discuss all the cringe-worthy ways I have tried to get new clients and also all the challenges I have had, but that would be a whole different feature. Instead, I have listed the five key points that I wish I had been told earlier on in my career. Had I known these, it would have saved me a lot of trouble, sleepless nights and second-guessing myself.

Over the next few pages, we’ll examine some approaches that work and highlight some of the common missed opportunities that you can start taking advantage of to grow your photography business.

Portfolio