However, one area that often gets overlooked is Search Engine Optimisation (SEO) – the process of maximising the content on our websites so that it appears higher up in search engine results and can therefore be seen by a wider audience.
For example, if you are a professional wedding photographer and a potential client does a search for a wedding photographer in your area, you’d like them to see your name first and book your services. But if your website isn’t well-optimised, they’ll probably see someone else’s name above yours.
Perhaps you’re a photographer who regularly writes blog posts and you want to ensure that they get picked up by visitors to Google to direct traffic to your site. How can you make sure you’re creating photography content that people are looking for?
Over the next few pages, we’ll explore five ways to boost your SEO. What’s exciting, but also frustrating, is that the best practices for keeping on top of Google constantly change and evolve. To keep up with algorithm updates and get the latest information, visit Google’s developer website (https://developers. google.com/search/updates/ranking). For now, let’s focus on the present. This is by no means an exhaustive guide to SEO but it’s a good place to start.
Make your site mobile-friendly
With more of us now accessing Google on a smartphone rather than a desktop, it’s vital that your site is responsive to mobile devices, so the layout automatically adapts to different screen sizes. Firstly, viewers have little patience for a site where they have to keep scrolling and zooming to find what they need.
Diese Geschichte stammt aus der Issue 264-Ausgabe von Digital Photographer.
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Diese Geschichte stammt aus der Issue 264-Ausgabe von Digital Photographer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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Nikon Z 28-400mm f/4-8 VR
This lens offers everything from wide-angle to super-telephoto reach, says Matthew Richards
Novo Helix T50 Carbon Fibre Tripod
Adam Waring discovers an unfeasibly small yet feature-packed travel tripod
OM System OM-1 Mark II
James Artaius finds the OM-1 Mark II has features that you wish your camera did
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Jules Renahan, owner of Jules Renahan Photography and co-founder of PhotoHound, tells us what to expect when photographing events
Career advice
This issue, Claire Gillo looks at the logistics behind running a photography business and talks to an events photographer
My dream photo kit
With help from used camera gear specialists MPB, we've created an expert photographer's fantasy camera kitbag
Create wet plate portraits
Recreate the collodion process for enhanced detail
Fine-tune colour and saturation
Use Lightroom's extensive controls to enhance individual colours in your shots