THE ZV-E1 IS SONY'S NEW VIDEO POWERHOUSE

New full-frame camera promises “the ultimate content-creation experience”

Sony has announced the ZVE1, its new premium vlogging and content creation camera aimed at YouTubers, streamers, and budding social media stars.

The camera combines E-mount lenses with a full-frame sensor, the latest video specs, and groundbreaking Al technology from Sony's more premium Alpha and Cinema camera ranges to deliver what Sony says is the "ultimate content-creation experience".

The ZV-E1 has a body that resembles S a mashup of the Sony ZV-E10 and Sony 7C cameras, and according to Sony the ZV-E1 takes the crown (from the A7C) as the world's most compact and lightweight full-frame interchangeable lens camera. It features a more premium design than previous cameras in the ZV range, and in a first for a ZV body it has weather sealing on a par with Alpha cameras like the A7S III.

The ZV-E1 inherits some of the buttons from previous ZV cameras, including the bokeh switch for enhancing background blur, and the zoom toggle that will work with Sony PZ lenses to zoom in and out electronically. The ZV-E1 also has a digital step zoom, which enables footage to be recorded in 4K resolution using a 1.5x digital zoom, or a 2x-4x digital zoom in Full HD. This can turn a 50mm prime lens into a 75mm lens and still output 4K footage.