Who Are the Clients?
Heartfulness eMagazine|March 2023
DR. ICHAK ADIZES explores the needs of customers, clients, shareholders, and management, and raises a few realistic questions that will bring focus and purpose to any organization.
DR. ICHAK ADIZES
Who Are the Clients?

In order to be healthy, you have to be effective. In order to be effective, the system works, the system produces what it needs to produce. But in order to be effective, you have to identify the clients you are serving. Who are the clients? Clients are not necessarily those who consume the product or the service. They are customers. Clients are the ones who decide to buy. Who decides? That is your client.

When my kids were young, I used to take them every Sunday for brunch. I liked to go to a restaurant called Love because they had baked beans, which I liked. Guess where we went? McDonald’s. Who decided? The kids. So who are the clients of McDonald’s? I was the one carrying the wallet. That’s why McDonald’s is very good at marketing. It is oriented to the kids. They promote to the kids. They have playgrounds for the kids in front of the restaurant. The menu focuses on the kids.

Who decides is the client.

If you are a real estate developer in a developed country like the United States, go to New York. Look at their apartments. The kitchens are very small. What’s going on? People eat out. Who is the client? The wife. That’s who decides what to buy. So, when you ask yourself, I want to be effective, I want my company to be effective, focus on who decides. In the B2B business, there are multiple people who decide. The finance people, any one of them can veto. Now you have to look at all the different needs and develop a separate pitch for each one of them.

Diese Geschichte stammt aus der March 2023-Ausgabe von Heartfulness eMagazine.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der March 2023-Ausgabe von Heartfulness eMagazine.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS HEARTFULNESS EMAGAZINEAlle anzeigen
The Qualities of A LEADER
Heartfulness eMagazine

The Qualities of A LEADER

This month, SARA BUBBER brings us a common folktale, which has been told with many variations, to celebrate World Good Leadership Day on February 20, 2025.

time-read
2 Minuten  |
February 2025
Boost Your Vitality
Heartfulness eMagazine

Boost Your Vitality

SIMONNE HOLM shares an approach to eating that will reduce inflammation and nourish your body, and shares 5 simple recipes to help you do it! You'll soon be bounding with energy and not feeling hungry all the time.

time-read
4 Minuten  |
February 2025
The Intention Revolution
Heartfulness eMagazine

The Intention Revolution

LYNNE McTAGGART is one of the central authorities on the new science of consciousness, and the award-winning author of seven books, including the internationally bestselling The Intention Experiment, The Field, The Bond, and The Power of Eight.

time-read
10 Minuten  |
February 2025
On Meditation
Heartfulness eMagazine

On Meditation

SPIRITUAL PRACTICES AND ATTITUDES FOR MODERN LIVING

time-read
8 Minuten  |
February 2025
How Heartfulness Meditation Shifts our Biofield and the Energies in a Room
Heartfulness eMagazine

How Heartfulness Meditation Shifts our Biofield and the Energies in a Room

MONICA VERMA-VACHERY has worked with subtle energies for 20 years. Here she describes the experience of measuring the effects of a Heartfulness Meditation group session on the energy of individuals and the room in which the meditation was conducted. The results are inspiring, and Monica is now asking more questions about how we can improve our lives through simple heart-based meditation practices.

time-read
9 Minuten  |
February 2025
Love Is More Powerful than Death
Heartfulness eMagazine

Love Is More Powerful than Death

In this interview, MIRABAI BUSH is interviewed by PURNIMA RAMAKRISHNAN about the influence of spiritual practice on relationships and the healing of wounds like betrayal and loss. She also explores the interconnectedness of all beings and the impermanence of life through the lens of spiritual practice.

time-read
9 Minuten  |
February 2025
The Benefits of Meditation
Heartfulness eMagazine

The Benefits of Meditation

DR. ICHAK ADIZES shares his personal experience of the benefits of meditation. With a lifetime of being at the top of his game as an international business consultant, he is becoming a role model for all who aspire to excellence in their career.

time-read
1 min  |
February 2025
A Rich Legacy of Taste and Health
Heartfulness eMagazine

A Rich Legacy of Taste and Health

B. RATHINASABAPATHY is an ecologist who works at Forests by Heartfulness at Kanha Shanti Vanam. He shares some information on the various endemic Indian species of Syzygium that belong to the myrtle family, which has a distribution from Africa and Madagascar to southern Asia through to the Pacific. The most famous species is the clove, Syzygium aromaticum, native to Indonesia, but in this article he explores the widely celebrated Jamun tree and various other species that also have medicinal benefits.

time-read
3 Minuten  |
February 2025
BEYOND the Beat
Heartfulness eMagazine

BEYOND the Beat

The Heart’s Intelligence in Compassion and Healing

time-read
6 Minuten  |
January 2025
The Devil's Tree
Heartfulness eMagazine

The Devil's Tree

DR V. RAMAKANTHA, retired forest officer, who lived, raised a family, and worked in forests for most of his adult life, returns to our pages in 2025 to share his vast knowledge of medicinal plants, and the fascinating stories associated with them. In his signature style, this month he weaves together science, folklore, and traditional knowledge to tell the story of the Devil's Tree, Saptaparni.

time-read
3 Minuten  |
January 2025