British Cycling has signed a long-term partnership with the multinational oil and gas giant Shell, that will bring in "wide-ranging support and investment".
The eight-year deal makes Shell UK an "Official Partner" of British Cycling, which has previously been sponsored by Sky and HSBC. Since the end of 2021, BC has been without a top-level sponsor but Shell will take a lower role than lead sponsor in the deal, which runs until 2030.
Diese Geschichte stammt aus der October 13, 2022-Ausgabe von CYCLING WEEKLY.
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Diese Geschichte stammt aus der October 13, 2022-Ausgabe von CYCLING WEEKLY.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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