British Cycling has signed a long-term partnership with the multinational oil and gas giant Shell, that will bring in "wide-ranging support and investment".
The eight-year deal makes Shell UK an "Official Partner" of British Cycling, which has previously been sponsored by Sky and HSBC. Since the end of 2021, BC has been without a top-level sponsor but Shell will take a lower role than lead sponsor in the deal, which runs until 2030.
Diese Geschichte stammt aus der October 13, 2022-Ausgabe von CYCLING WEEKLY.
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Diese Geschichte stammt aus der October 13, 2022-Ausgabe von CYCLING WEEKLY.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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CLASSIC BIKE - JOHNNY BERRY
Johnny be good at making beautiful lightweight bikes
UK SCENE - WUNDERKIND HUDSON WINS YORKSHIRE CX
Newly crowned junior hill-climb champ shows his versatility by winning round seven on the mud
WATT WORKS FOR ME TADEJ POGAČAR
The man himself - subject of this special issue - explains the key performance changes behind his record-breaking year
11 WAYS TO POG-UP YOUR PLAN
Tadej Pocačar's performance is out of reach but you can adapt his training to raise your game. Chris Marshall-Bell consults the experts to find out how
Why do modern aero bikes look less aero?
Are today's aero bikes really faster, or is marketing just getting better? Joe Baker investigates...
REVIEW OF THE YEAR
An Olympic year is always special and the cycling season once again delivered a year of highs and lows, from Pogi's triple to Katie Archibald's pre-Olympic trip
MEET THE PARENTS
What made Tadej Pogačar the phenomenon he is today? Chris Marshall-Bell went to Slovenia to meet his mum and dad, Mirko and Marjeta
HALF MAN HALF GOAT
Tadej Pogačar may have had a phenomenal season, but has he done enough to cement his status as the greatest of all time? Chris Marshall-Bell weighs the arguments for and against
Lefevere cashes in his chips and leaves cycling management
The news that Patrick Lefevere will step down as Quick Step boss marks the end of an era, after 22 years in charge
Mathieu van der Poel weighs up skipping Tour de France
Dutchman hints at missing Tour in favour of mtb Worlds bid, reports Tom Thewlis from Dénia, Spain
