APPLE ANNOUNCES MAC LAUNCH EVENT, 'SCARY FAST,' FOR OCTOBER 30

Apple announced the second fall event of 2023. Scheduled for Monday, October 30 at 5:00 p.m. Pacific Time, this online event is likely going to be focused on new Mac launches. The theme? “Scary Fast.”

As with previous events, “Scary Fast” will be prerecorded. Apple has decided to maintain its commitment to virtual presentations, making them accessible to a global audience without the constraints of a physical gathering.

24-INCH IMAC

Over the past few months, rumors surrounding Apple’s Mac lineup have been ramping up. For starters, it’s quite probable that the 24-inch iMac will be refreshed, as it’s still powered by the M1 Apple silicon chip.

The updated 24-inch iMac will likely maintain its colorful, slim design and screen size, with minimal external changes expected. However, internal refinements and a new manufacturing process for the stand are in the works.

The display, boasting a 4.5K Retina with features like True Tone, may not see significant upgrades. The camera might also get upgraded to a 12MP Ultra Wide lens with Center Stage. The slim design could limit port expansion, with Wi-Fi 6E and Bluetooth 5.3 support expected.

IMAC - DESIGN

Note that Bloomberg’s Mark Gurman has previously said that larger iMac models, potentially reaching 32 inches, are not expected until late 2024.

MACBOOK AIR & MACBOOK PRO

Mark Gurman has said that Apple will not be announcing a new MacBook Air in the second half of 2023. This is because the latest 15-inch M2 MacBook Air was announced this year, in June.

As for the MacBook Pro models, the tech giant might refresh the 13-inch MacBook Pro, 14inch MacBook Pro, and the high-end 16-inch MacBook Pro. Based on previous reports, a design overhaul for these devices is unlikely but internal improvements are expected. So, users interested in a redesign will have to wait until 2024.

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