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Kamdhenu Colour & Coatings Limited, (a wholly owned subsidiary of listed company Kamdhenu Ventures Limited) is engaged in manufacturing and marketing of decorative paints under the brand name Kamdhenu Paints. Mr Saurabh Agarwal, Managing Director, Kamdhenu Paints, in a chat with C&ACER

What kind of growth is Kamdhenu Paints envisaging the next five years?

Kamdhenu Paints has been able to successfully penetrate into Indian markets because of the quality and value proposition of our product offerings. For the next five years, we aim to expand our dealership network and tap into newer markets. We generated a revenue of Rs 250 crore in FY23 and looking at our growth trajectory, we have envisioned to register a four-fold revenue of Rs 1,000 crore by FY28. We have articulated a business strategy to achieve this.

How do you plan to execute your expansion programs? E.g. growth into South and Western India, further growth in the North and Eastern parts of India...

Kamdhenu Paints has planned to enhance its market share in the South and West region of the country. To achieve this we will expand our product portfolio with the launch of new and innovative products. We will further tap the deep markets in North and East region by increasing our dealership and distribution network. Our aim is to increase our existing dealership network of 4,000+ across the country to 8,000+ in the next five years. The key objective is to increase market share from unorganized players, and tap into tier II and tier III cities. We are also eyeing to expand our pan-India visibility through robust and aggressive advertising and promotions.

What are Kamdhenu Paints' main strengths?