HONDA PHILIPPINES CELEBRATES 50 YEARS IN PH

Honda Philippines, Inc. (HPI), the No.1 motorcycle manufacturer in the country, marks a major milestone as it celebrates its 50th year of providing high-quality, innovative, and reliable motorcycles to bring the joy of mobility and comfort to every Filipino.

To kick off the anniversary celebration, HPI introduced its newly-appointed and first female president, Sayaka Arai, to guests and stakeholders at an event in HPI Plant located in Tanauan City, Batangas. Arai also led the production line roll-off ceremony of HPI’s commemorative model. special models.

“As we celebrate this milestone, we remain committed to realizing Honda’s global vision to serve people worldwide with the joy of expanding their life’s potential. This achievement is a testament to HPI’s goal of ensuring continuous response to customers’ ever-changing mobility needs,” she said.

Five decades of mobility & comfort to Filipinos

Established as Mariwasa-Honda in 1973 in the Philippines, the company started producing motorbikes with an annual production of 4,700 units. In 1976, the company created the TM110 model for the tricycle market, followed by the underbone motorcycle Honda C70 and on and off-road motorbikes XL125 models in 1977.

HPI then released the powerful TM125 in 1979, the TM110S model in 1980, and the first TMX155 for heavy-duty tricycle use in 1981 pioneering the four-stroke air-cooled engine in the country.

In 1983, Honda Motor Co. Ltd took majority ownership which gave birth to Honda Philippines, Inc. The company then launched the XL125SR model to the Philippine market.

From there, HPI continued the tradition of bringing new motorcycles to deliver mobility and comfort to Filipinos. Among the products introduced were the C70DD Econopower in 1984 and the trendy PF50 in 1989.