Some years are really transformative for Apple. Others see more S L incremental upgrades to its services and product lines. 2023 was definitely one of the latter. There were certainly meaningful advances - look at the development of Apple silicon and iPhone camera tech - but there were no real jaw-dropping "one more thing" moments.
That might all change in 2024 though, now that the Apple Vision Pro headset has finally released. The Vision Pro launch marks the first time in a number of years that Apple has stepped into a whole new product category, and it will be a major test for both the company and Tim Cook's leadership. Can Apple make a breakthrough and take on rivals like Meta in this space? The price point, starting at $3,499, indicates that the Vision Pro is not yet intended to be a mass market product.
The headset needs to succeed on its own, albeit potentially niche, terms - however, Apple has not made it clear what those terms are. It will be interesting to watch the reception the Vision Pro receives in the real world, and the use cases people find for it. It's a high price point though, and a complete flop would obviously be hugely embarrassing, especially when Apple's foray into the tech has taken so long to come about.
There is also talk of a lower-priced headset. This will likely remove the outside screen which lets others see the user's eyes. It's clear Apple knows it needs to have a cheaper model, and more details, if not the product itself, will likely be revealed this year.
OTHER 2024 HARDWARE
Diese Geschichte stammt aus der April 2024-Ausgabe von Mac Life.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der April 2024-Ausgabe von Mac Life.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Belkin Auto-Tracking Stand Pro
Get your iPhone to follow your every move
Death Stranding Director's Cut
An outstanding horror tale
AirPods 4 with ANC
A new design and Active Noise Cancellation
iPhone 16 Pro
Bigger and better in almost every way
Apple, AirPods & your hearing health
Can AirPods Pro really be an effective alternative to traditional hearing aids?
What's next?
More Apple product releases and upgrades to come
KIT OUT YOUR HOME OFFICE
Create the perfect working environment in your own space
Create great movies now!
Turn your video clips into slickly edited stories with pro production values
Say hello to...macOS Sequoia
What’s new in macOS 15? What is Apple Intelligence, and what can it do for you: Will my Mac be able to run it? We tell you all this and more
Philips VoiceTracer Pen
Capture recordings and convert speech to text