HOMEKIT CHALLENGES
Whilst companies like Amazon and Google have taken the lead when it comes to smart home technology, with the launch of products like Eero WiFi routers, Blink home surveillance cameras, and the Google Nest range of doorbells, fire alarms, and smart speakers, Apple has taken a slightly different approach. Though the firm now finally appears to be doubling down on the HomePod with the launch of a mini variant and rumors of more on the way, the company has created a platform where third-party manufacturers and developers can make the most of the Apple ecosystem - across iPhone, Apple Watch, HomePod, and Apple TV - and tap into the vast opportunities that await. Indeed, the best HomeKit devices aren’t manufactured by Apple - they come from brands like Wemo and its WiFi Smart Plug, Schlage and its Encode Plus HomeKit smart lock, and Nanoleaf and its cool LED Shapes. In one respect, it’s a strategy that’s paid off: today, consumers have more choices whenever when designing their smart home, but it’s also left Apple vulnerable to falling behind as it’s failed to innovate in the sector in the way that the likes of Google and Amazon have. Serving as a hub rather than a manufacturer means that Apple’s Home app still lags behind some of its competitors, and for consumers, that could mean switching to a rival platform to enjoy the very best products and services.
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