The Dearborn, Michigan, automaker said it hired Peter Stern, who was Apple’s vice president of services. He’ll be president of Ford Integrated Services, a unit that will combine software and hardware into services.
At Apple, Stern oversaw Apple TV plus, iCloud storage, Apple Books, the arcade and fitness operations and other businesses, Ford said in a statement.
Stern started this week and reports directly to CEO Jim Farley.
Stern also will expand Ford’s BlueCruise handsfree partially automated driving system, as well as productivity and safety and security services, the statement said.
Asked if people are getting tired of paying for subscription services, Stern said people will buy single services and bundles as long as they see the value.
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