At this year’s Wonderlust event, Apple lifted the lid on the iPhone 15 Pro and iPhone 15 Pro Max, offering an array of incredible new enhancements and features like the ultra-powerful A17 Pro chip and an all-new titanium frame for advanced durability and performance.
INTRODUCING IPHONE 15 PRO
In another impressive virtual conference, Apple lifted the lid on several new products at this year’s September keynote, but perhaps most notably, the iPhone 15 Pro and iPhone 15 Pro Max. Speaking of the new flagship models, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said: “This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone. iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users while enabling them to unleash their creativity.”
Apple’s commitment to design innovation is evident in using aerospace-grade titanium, a first for the iPhone. This premium alloy, commonly used in spacecraft, offers one of the highest strength-to-weight ratios of any metal. The result is a device that is both incredibly strong and remarkably lightweight and mimics the success of the Apple Watch Ultra. Both models are available in Black Titanium, White Titanium, Blue Titanium, and Natural Titanium, but for the first time since the launch of the Pro, no Gold variant.
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