ONE REP GLOBAL: MASTERING MANOEUVRES OF TOURISM REPRESENTATION

As India's outbound tourism surges, an exponential increase in tourism representation companies intensifies competition among players. Delving into this evolving landscape, Hemant Mediratta, Founder and Chief Empowerment Officer, One Rep Global, HMC Enterprises, shares insights into the rapid ascent of his company, highlighting key success factors and outlining the company's vision and ambitious expansion goals.

-  Prativa Vaidya Bhalla

One Rep Global stands out as one of India’s premier representation companies specialising in luxury and ultra-luxury hospitality, tourism, and lifestyle brands. It serves a diverse portfolio of over 20 brands spanning 17 countries, including hotels, private villas, jets, tourism boards, and shopping destinations. The curated selection of partners includes globally recognised entities like Galeries Lafayette Haussmann, Paris’s shopping mall offering personal shopper assistance, My Private Villas, synonymous with personalised concierge services, and AirDynamic, dedicated to elevating private air journeys. Hemant shared, “We empower luxury brands to generate incremental revenue and foster a profound connection with their audience, cultivating enduring brand love. Simultaneously, we are dedicated to immersing Indian consumers in luxurious experiences that transcend the ordinary, introducing them to the epitome of global offerings.”

The genesis of One Rep Global was a planned move driven by a resolute vision to bring luxury hospitality brands closer to the discerning Indian consumer. Though it coincided with the turbulent times of the pandemic, in hindsight, it turned out to be a good starting point. The unconventional timing was utilised to navigate extraordinary challenges, attract top-tier talents, bootstrap efficiently, and establish global partnerships with luxury labels. Reflecting on the journey, Hemant stated, “Today, when you look back, it is that hardship that shaped us to innovate and create demand drivers. One such success is that now India proudly ranks among the top five nationalities for a lot of our partners.”

The Year of Success