Ras Al Khaimah's tourism vision continues to gain momentum
Travel Trade Journal|December 2023
Ras Al Khaimah has rapidly become the preferred destination for family holidays and a rising star in the MICE sector within the Emirates. Iyad Rasbey, Vice President Destination Tourism Development, Ras Al Khaimah Tourism Development Authority RAKTDA), highlights the diverse range of initiatives in 2023, contributing to the emirate's status as the fastest-growing tourism destination in the region.
Prashant Nayak
Ras Al Khaimah's tourism vision continues to gain momentum

Ras Al Khaimah has a lot to offer travellers who value diverse experiences. From cultural sites and adrenaline-filled adventures to luxury retreats and all-inclusive family beach resorts, the emirate appeals to a wide range of interests. Rich in history and culture dating back 7000 years, Ras Al Khaimah boasts ancient forts and UNESCO-recognised archaeological sites, enhancing its appeal to international visitors. The emirate also offers unique cultural experiences, such as Suwaidi Pearls, providing a glimpse into the traditional art of pearling at the UAE's sole cultured pearl farm.

Rising Tourist Numbers

In 2023, Ras Al Khaimah experienced a remarkable year-on-year growth of 12.5 per cent in visitor numbers as of September, surpassing their initial projections. Visitor numbers from India also increased by 34 per cent between January and September 2023, compared to the same period in 2022. This positive outcome can be attributed to several factors. The relentless marketing efforts in key global markets, including India, were strategic and well-timed. Moreover, Ras Al Khaimah's commitment to ensuring visitor safety, coupled with agile responses to changing travel conditions, contributed to the destination's appeal during uncertain times.

Tourism Infrastructure Evolution

Diese Geschichte stammt aus der December 2023-Ausgabe von Travel Trade Journal.

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Diese Geschichte stammt aus der December 2023-Ausgabe von Travel Trade Journal.

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