The grandest of Jeeps
go! - South Africa|August/September 2023
In a world of specialist niches, is there still room for a versatile car, a jack-of-all-trades, that can do everything equally well? If you’re nodding your head, the new Jeep Grand Cherokeemight be for you
PIERRE STEYN
The grandest of Jeeps

There are a couple of stories about how the first Willys MB 4x4 got the name“Jeep”in 1941. One theory goes that it’s based on a character called Eugene the Jeep from the Popeye cartoons, which were popular in the years before World War II. Eugene had extraordinary abilities and apparently the clambering of the Willys reminded the American soldiers of his exploits.

The other story is that the words “General Purpose”, shortened to“GP”, were part of the vehicle’s official designation on military documents. GP was phonetically shortened to “Jeep”by soldiers.

Both stories are still relevant to the new Jeep Grand Cherokee, even though it’s a modern behemoth that looks more like a luxury German vehicle than the practical tool of yesteryear.

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