Chúng ta luôn trân trọng thời gian, dù nó không ngừng trôi qua. Đồng hồ – biểu tượng của ký ức và thế hệ – giúp ta ghi lại những khoảnh khắc quý giá. Là một người mẹ và người làm nghề, tôi đã có hành trình phong phú trong ngành đồng hồ, được truyền cảm hứng bởi những người kỳ cựu và đam mê kể chuyện. Bước sang chương mới, tôi mong chia sẻ những góc nhìn mới để khơi dậy tình yêu đồng hồ của bạn. Hãy cùng tôi đón chờ Triển lãm Watches and Wonders 2025 và tận hưởng ấn phẩm này.

Năm nay được gọi là năm của những “ngạc nhiên không ngạc nhiên”, khi các vấn đề môi trường ngày càng rõ ràng nhưng vẫn thường bị phớt lờ. Trong bối cảnh đó, Chopard nổi bật với giải thưởng Eco-Innovation, nhờ cam kết mạnh mẽ trong việc sử dụng vật liệu tái chế và hướng đến sản xuất có trách nhiệm. Tuy nhiên, phần lớn ngành hàng xa xỉ vẫn im lặng về chủ đề bền vững.
Theo dự đoán từ Bain-Altagamma, chi tiêu cho hàng xa xỉ toàn cầu có thể sẽ giảm lần đầu tiên kể từ khủng hoảng tài chính, phần lớn do Gen Z chuyển hướng từ sản phẩm sang trải nghiệm. Các thương hiệu đang nỗ lực làm mới chiến lược, nhưng điều này lại khiến sản phẩm trở nên ngày càng giống nhau, thiếu cá tính.
Giữa làn sóng thay đổi đó, CROWN cũng bước vào một hành trình chuyển mình—kết nối gần hơn với độc giả, lắng nghe nhiều hơn và sẵn sàng cho những hợp tác mới. 2025 không chỉ là một năm mới, mà còn là cơ hội để định nghĩa lại giá trị thực sự của sự xa xỉ.

Nếu có vẻ như ngày càng có nhiều sự kiện đồng hồ xuất hiện khắp thế giới, thì bạn đã đúng. Sự suy thoái của Baselworld dẫn đến sự bùng nổ các chương trình đồng hồ mới ở mọi cấp độ, tạo cơ hội tuyệt vời để thương hiệu và khách hàng tương tác. Tuy nhiên, điều này cũng gây áp lực lớn cho các nhóm tiếp thị và người tiêu dùng trong việc lựa chọn nơi tham gia. Năm nay, ngành chế tạo đồng hồ chứng kiến sự sáng tạo vượt bậc: từ sự dân chủ hóa công nghệ đến việc các thương hiệu nhỏ đẩy mạnh chất lượng và tính độc đáo. Sự phổ biến của các công nghệ như in 3D khiến việc cá nhân hóa sản phẩm trở nên dễ dàng hơn bao giờ hết. Đây thực sự là thời điểm đáng nhớ cho ngành chế tạo đồng hồ!

Trong những tháng gần đây, Tập đoàn Richemont đã phát hành một báo cáo với tựa đề "Thế hệ tiếp theo của người mua đồng hồ và văn hóa," nêu bật xu hướng của những nhà sưu tập đồng hồ xa xỉ trẻ tuổi. Gen Z, với ngân sách trung bình 10.870 USD cho một chiếc đồng hồ, mua 2,4 chiếc mỗi năm, thường chọn những chiếc đồng hồ đã qua sử dụng và coi trọng thương hiệu, thiết kế và tính thẩm mỹ. Báo cáo cũng ghi nhận sự tham gia ngày càng tăng của Gen Z trong các cuộc đấu giá trực tuyến. Christie’s cũng đã giải quyết một vụ tấn công mạng gần đây ảnh hưởng đến các cuộc đấu giá trực tuyến. Mặc dù có những thách thức, nhu cầu về đồng hồ xa xỉ đang gia tăng, phản ánh sự thay đổi trong thói quen chi tiêu của thế hệ này. Chúc bạn tận hưởng số báo này!

Năm nay có lẽ sẽ tiếp tục là một năm suôn sẻ cho ngành đồng hồ xa xỉ. Dù người trong ngành và các nhà bán lẻ lo nghĩ về những mối bận tâm cá nhân, từ việc mua sắm của du khách Trung Quốc đến những bất ổn tiềm tàng..., các thương hiệu đồng hồ vẫn tiếp tục ra mắt sản phẩm cao cấp. Ngay cả những thương hiệu bình dân cũng nâng giới hạn trần của các phân khúc thị trường. Phiên bản đặc biệt, mẫu sản xuất giới hạn và độc quyền là một ít trong số những cách khác nhau để thương hiệu lôi kéo và thúc đẩy sức mua của khách hàng.

Trong khi vẫn còn nhiều thương hiệu duy trì mức giá dễ tiếp cận và tiếp tục tập trung vào phân khúc này, nó vẫn cho thấy khởi điểm cho các tín đồ đồng hồ ngày nay đã ở tầm giá cao hơn.

Từ những xu hướng, những tác phẩm sáng tạo mới nhất trong hội chợ đồng hồ Basel và Geneva, cho đến những kiến thức cần thiết để tìm hiểu thế giới của nhưng chiếc đồng hồ cao cấp (haute horlogerie) thường gây khó hiểu -- tất cả đều có mặt ở đây, cùng nhau đem đến sự hài lòng cho bạn.

Đây là một mùa hè đầy hỗn loạn đầy ắp những thông báo và sự ra mắt không ngờ, và tất cả gần như đều đến từ tay chơi số một trong ngành chế tác đồng hồ Thụy Sĩ. Giữa thời tiết khắc nghiệt và những thay đổi gay gắt về mặt chính trị toàn cầu, Rolex đem đến cho chúng ta một mẫu Oyster Perpetual Cosmograph Daytona mới kỉ niệm 100 năm cuộc đua Le Mans (xem trang 56 để biết thêm thông tin). Nhưng nếu bạn muốn sở hữu chiếc đồng hồ này, hi vọng may mắn sẽ đứng về phía bạn; bởi theo những gì chúng tôi biết được, hứng thú về mẫu thiết kế này chưa bao giờ hạ nhiệt.

Mùa hè luôn là thời điểm tốt cho ngành chế tác đồng hồ, nhưng quả thật năm nay có quá nhiều thứ để khám phá. Hội chợ Watches & Wonders Geneva diễn ra vào cuối tháng ba với số lượng thương hiệu và người tham gia được mở rộng. Và rõ ràng gần như mọi thương hiệu đồng hồ đang áp dụng một công thức hữu hiệu cho giới thời trang: nếu bạn tạo ra một điều táo bạo làm phải lòng giới trẻ, những người khác cũng sẽ hưởng ứng. Đây là hiện tượng phổ quát hóa, có thể không đúng với tất cả mọi người nhưng hẳn sẽ đúng với số đông.

From the Longines Spirit Flyback to the latest releases from LVMH Watch Week, check out the top watch releases from 2023 so far, plus interviews from Bulgari's Watch Director and more. 

The hottest brands and watches from Watches And Wonders 2022, our favourite travel-inspired timepieces, and more!

The best watches and top horological newsmakers of 2021, gorgeous and dependable dive watches, an introduction to luminescence in wristwatches, and more!

Retro chronographs, colourful ladies watches, exciting pilot's watches, and hot new releases from A. Lange & Söhne, Cartier, Bell & Ross and more!

Discover Bvlgari's record-breaking creations, the best releases from Watches And Wonders 2021, get acquainted with sustainable horology, and more!

Watch CEOs on life after Baselworld, discover Rolex's World Service Programme,  hot releases from Cartier, Zenith, Omega and more!

Diving in with Rolex's Oyster Perpetual Submariner, looking back at the top watches and horological events of 2020, hot releases from Patek Philippe, Cartier, Breguet and more!

The evolution of Jaquet Droz's Grande Seconde collection, the most dominant watch trends of 2020, hot new releases from Rolex, Patek Philippe, TAG Heuer and more!

Jacob & Co.'s latest Bugatti collaboration, top picks from Watches & Wonders 2020, watch companies battling COVID-19, new releases from Breitling, Panerai, Zenith and more!

The making of Chopard's Alpine Eagle, looking back at watchmaking in the 2010s, discovering Rolex's Milgauss, Omega's new James Bond editions, and more!

Featuring the Cartier d’Art Tortue collection, new dive watches from Glashütte Original, TAG Heuer's Monaco anniversary editions, and more!

Featuring the Hermès Arceau L’heure de la Lune, interviews with Audemars Piguet, Cartier and Jaeger-LeCoultre, new watches from Montblanc, Tissot and more!

Featuring Citizen's Calibre 0100, A. Lange & Söhne's Zeitwerk Date, hot picks from Baselworld 2019, and more!

Featuring Vacheron Constantin's Traditionnelle Twin Beat Perpetual Calendar, best watches from SIHH 2019, Blancpain's Fifty Fathoms collection, amazing skeleton watches, hot micro-brands, and more!

Featuring Rolex's Oyster Perpetual Cosmograph Daytona, editors' picks of 2018, Patek Philippe's artisanal watches, new releases from Omega, Montblanc, and more!

Featuring Harry Winston's Ocean Biretrograde Perpetual Calendar, Cartier's Tank, his-and-hers dress watches, the history of luxury sports watches and more!

A. Lange & Söhne's Triple Spilt, best watches of Baselworld 2018, latest releases from Tudor, Oris, Harry Winston and more!

Featuring Jaquet Droz's Tropical Bird Repeater, best watches of SIHH 2018, in-depth looks at Rolex, Cartier, Corum, and more!

CROWN Vietnam Magazine Cover - Issue 1 - 2025 Edition

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CROWN Vietnam Magazine - Issue 4, 2022

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CROWN Vietnam Magazine - Issue 2, 2021

CROWN is a watch magazine for both budding and long-time appreciators of timepieces. Published quarterly, it is available at all good bookstores.

That's why we celebrate our love for horology the best way we know how -- with informative, insightful and entertaining content.

From the latest trends and creations from the Basel and Geneva watch fairs, to essential knowledge to navigate the oftentimes confounding world of haute horlogerie -- it's all here, lovingly put together for your pleasure.

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CROWN Vietnam Magazine - Issue 1 - 2025

CROWN Vietnam Magazine - Issue 1 - 2025

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