VOTERS think fictional “goodies” like Harry Potter and Gandalf share the same politics as them.And they are convinced that villains such as Darth Vader and Cruella de Vil would vote the opposite way.Researchers fear that the trend is fuelling polarisation in politics. Dr Stuart Turnbull-Dugarte, of the University of Southampton, said: "If we see 'villains' as belonging to the other side, we also tend to associate negative attributes with that group. This is not only bad news for polarisation – but also makes us more susceptible to misinformation."When people hear a story about a corrupt politician, they assume they represent the party they oppose.Dr Turnbull-Dugarte added: "In a context where polarisation is high, projection appears to be more about defining who we are not."We need to reject this tendency."

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CRAIG: BIG YIN PAVED WAY FOR MY CAREER

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.