Business World Hotelier - November - December 2023

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THE CONCEPT of ‘bleisure’ in the hospitality industry is
transforming the way professionals approach their workrelated
trips now. In fact, ‘bleisure’ has witnessed a significant
rise, particularly during the period of the pandemic, and
has since become an integral part of the sector. This shift
was partially driven by remote work becoming common,
allowing professionals to work from various locations. Postpandemic
people increasingly combined business trips with
leisure experiences, making the most of their time away
from home. Hotels and accommodations have adapted
to cater to ‘bleisure’ travellers by offering flexible booking
options, comfortable workspaces and leisure amenities.
Businesses too have recognised the benefits of
incorporating leisure into their corporate travel policies,
promoting employee well-being and productivity. As a result,
‘bleisure’ has evolved into a core aspect of the hospitality
industry, and hotels and businesses alike continue to
innovate to meet the unique needs of this hybrid traveller
demographic. In this issue of BW HOTELIER, we look at this
new phenomenon.

Business World Hotelier Magazine Description:

BW Businessworld has partnered with Hotelier International based out of London and launched an Indian edition in the name of BW Hotelier. BW Hotelier is your daily dose of hotelier news, opinions and insider insights for and by the leaders of the hospitality industry. It is published bimonthly and features industry content from all across the world with a special focus on India. The article pages carry in-depth analysis of current hospitality trends, interviews with industry insiders , in-depth hotel profiles and images that prove that hotels are still bastions of luxury, style and beauty. With examples of excellence and behind-the-scenes analysis of India’s most innovative hotels, our features both illuminate and educate. In India the magazine is distributed to all registered architects and interior architects.