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Dear Readers,
Welcome to the future of fashion retail, where innovation knows no bounds and style is constantly redefined. Picture a realm where augmented reality mirrors in stores let you try on clothes without changing, where AI curates your wardrobe based on your preferences, and where sustainability is not just a trend but a fundamental practice.
The Indian menswear industry is at the forefront of this revolution, fueled by a young, tech-savvy demographic and the unstoppable rise of e-commerce. As traditional tailoring meets cutting-edge technology, a new era of personalised, environmentally conscious fashion emerges. This is not just an evolution—it’s a fashion revolution, and you are at its epicenter.
Menswear, which stands as the second-largest segment in the global apparel market, is on the cusp of substantial growth. It is projected to witness the largest revenue increase of all segments between 2022 and 2027. IMAGES Business of Fashion takes a look at this category – marked by rapid evolution and innovation, a category which is undergoing a transformative journey, blending tradition with modernity and technology with craftsmanship.
As your essential companion in navigating these changes, our June 2024 edition offers insights, analysis, and the latest trends shaping the segment. We delve into the impact of e-commerce, which has revolutionised how men shop, making fashion more accessible and personalised.

The Kaftan Company launches men's lounge wear collection

The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.

1 min

Blackberrys launches TechPro collection 2024

Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.

1 min

Cosset Clothing celebrates 3 years with Desk to Dusk collection

Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.

1 min

Reliance Retail opens 73rd Avantra by Trends store in India

Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.

1 min

Being Human launches 100th India store in Jaipur

Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.

1 min

MENSWEAR APPAREL RETAIL: An Indian Industry Overview, Trends & Near Term Outlook

When considering a 9-year growth rate, the menswear segment is projected to increase by a CAGR of 13.37% to reach USD 57.44 billion in FY 2030. Menswear's contribution signifies both its current dominance and its promising trajectory in India's apparel landscape...

10+ mins

EXPLORING THE MENSWEAR MARKET IN INDIA

The menswear segment in India has seen a surge in homegrown brands like Snitch and Flying Machine as well as in designers who are blending traditional Indian aesthetics with contemporary designs, appealing to a broader audience...

6 mins

EMERGING GLOBALTRENDS IN MEN'S RETAIL

Mintel dives into the emerging trends in men's retail in EMEA and APAC regions drawing on insights from their research...

3 mins

EXPLORING THE BOOMING MENSWEAR MARKET IN INDIA: Growth, Challenges & Opportunities

Innovative business models, sustainable fashion practices, and the adoption of cutting-edge technologies are redefining how men shop for clothes in India, making this an exciting time for brands and retailers in the Indian fashion retail industry..

9 mins

Homegrown menswear brand The Indian Garage Co expands into plus-size segment, eyes Rs 1000 crore in 3 years

The D2C brand, which has recently expanded into the womenswear category as well, aims to expand its offline presence with new store openings, especially in tier II & III Bharat...

3 mins

SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...

6 mins

RAYMOND 'MADE TO MEASURE'

Bridging Bespoke Luxury with Ready-to-Wear Convenience

4 mins

UNI STYLE IMAGE: Championing Circular Fashion and Sustainability

Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...

3 mins

MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment

There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...

4 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.