The J Mag - April 2019

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Traditional, folkloric, tribal, evergreen and funky are some of the adjectives that can be used to defines ethnic jewellery. Be it the necklaces, bangles, and earrings or striking items like ear cuffs, anklets or toe rings, ethnic jewellery has always been a head turner. In olden days, the use of raw materials for jewellery has now become a part of ethnicity.

Ethnic or tribal jewellery still bears a certain earthy charm. On the other hand, is unlike from the predictably crafted jewellery items, the uncommonness of ethnic jewellery is valued by many.

Ethnic jewellery has curved into wardrobe staples in no time and is the perfect partner for any celebrations or casual wear. It has also wedged up with evolving interests of celebrities, socialites and even working women. Their uniqueness has made them a part of the hip-hop cult and even heritage for many.

The finest tip to enhance your contemporary look with some bold tribe inspired or ethnic jewellery piece is to pair them up with a simple kurta, a saree or even western attire, they are definitely going to steal the looks and allow the ornaments to steal the show.

This edition of The J Mag is all set to spread the magic of earthly designs of ethnic jewellery.

The J Mag Magazine Description:

The J Mag is envisioned with a simple thought of making people fall in love with jewellery .

There are bloggers, influencers, designers and experts doing great work in providing content on the jewellery for the consumers, but there are no comprehensive platforms which connect all of them. This makes the information limited to few pockets of premium consumer segments leaving a huge chunk of market searching for right information on jewellery. The J Mag aims to fill this void by creating a platform that brings together various sources of jewellery information, curated from the best in the industry.

The J Mag teamed up with premium brands like Abaran Timeless Jewellery, Bhima Jewellery, Forevermark, HRD Antwerp, PGI, Style Prer, Swarovski, and Vibhavana Foundation to present exclusive content. We are also in talks with many other brands who will be soon part of this collaboration.