Point of Purchase - January 2012
Point of Purchase - January 2012
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En este asunto
Party in stores, Point of purchase Drivers- a perspective, Tweaking it towards experience!, Building Trust at the Point of Purchase, World view of shopper Marketing and more...
Point of Purchase Magazine Description:
Editor: VJ Media Works Pvt Ltd
Categoría: Business
Idioma: English
Frecuencia: Monthly
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.
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