Rural & Marketing - January 2016

En este asunto

Farm production has jumped multi-fold since independence. However, its benefits have hardly reached the India’s largest community – The Farmers. Since 1995, the distress has forced more than 300,000 farmers to commit suicide across the country. R&M highlights digs out what went wrong from policymaking to plans implementation and is farmers’ plight a result of collective misdeeds of our policymakers?

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.