Rural & Marketing - December 2014

En este asunto

In just 50 years a water-rich nation has turned out to be a water-stressed one. India’s per capita water availability has reached below the critical mark of 1,000 cubic metres. And with 80 percent of the villages overdrawing groundwater, the country is close to deplete its reserves. What has gone wrong?

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.