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The focus of our Cover Story is on research findings that show that the decades-long desire by students in higher learning institutions for white collar jobs is gradually ending as most of them prefer to innovate, get self-employed, come up with start-ups and even employ. This turns the tables on employers who should now work around the clock to make their brands attractive to work for and retain a work force where entrepreneurship is now competing with them for top talents. Find out how employers should brace themselves for the emerging trend.

Nairobi Business Monthly Magazine Description:

NAIROBI BUSINESS MONTHLY

We focus on Kenya’s and the East Africa’s economics, policy, business news and opinion.

Our content is rich on financial markets analysis, stock market, company & industry, technology, management, enterprise, personal finance. We also go beyond business and tackle societal issues in our Society and Culture segment in which we focus on life, travel, restaurant review, film and theatre, music, book review and sports.

The magazine tackles a wide range of topics, which include business, arts, tourism, environment, education, health, science and technology and leisure.

Distribution is not only countrywide but covers the greater East Africa region. The magazine is available in all supermarkets, leading bookshops, malls, newsagents & street vendors.

We target a rich niche market of Executives, Professionals, Entrepreneurs, Policy Makers and general avid readers. The tremendous growth of long-term subscriptions indicates our readers’ loyalty.

Our advertisers include banks, State corporations, mobile telephone firms, Hospitality industry, insurance companies, retail chains, Automobile industry, Manufacturing industries, energy companies and learning institutions.

Nairobi Business Monthly offers a whole world of creative advertising options: from standard adverts, to advertorials, gatefolds, stitched-in inserts, as well as sponsorships.

The publication also appeals to an audience who are amenable to information on products and services that add value to their lives, thereby qualifying as “spot-on” target consumers.