Ashok Leyland is banking on new, innovative products to augment its market share.
Ashok Leyland is banking on new, innovative products to continue growing. Preparing to launch 30 new products to further augment its performance across light, medium and heavy segments, the Hinduja Group company, claiming to have earned a price premium on over one lakh trucks sold with ‘intelligent’ EGR technology in FY2017-18, is pursuing a vision of getting in the global top ten manufacturers of trucks and the global top five manufacturers of buses. Stating that the company is the fourth biggest manufacturer of buses and the 13th biggest manufacturer of trucks, Vinod K. Dasari, Managing Director, Ashok Leyland, described FY2017-18 as an interesting year. “The Supreme Court put a ban on the sale of BSIII vehicles. With the ‘intelligent’ EGR tech up our sleeve we could support our channel partners to counter the challenge. We could convert BSIII vehicles to BSIV and whatever remained were exported. It was painful, but we could tackle it successfully unlike many others who had to take a significant hit,” he expressed.
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Tesla Robotaxi plans face scrutiny
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Elevating Customer Value Proposition
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