Please tell us something about the journey of Lingel Windows in the industry. Also, share about your association with the brand.
Lingel set foot in India in 2006. The market was very promising but at the same time very few were aware about uPVC and its vast benefits. We take pride in the sound background of building-construction projects, and cutting-edge technology and services. The products offered to play a critical role in helping conserve energy in a world that is growing in population, with the ever-increasing demand for water, food, shelter, sanitation, energy, health services, and economic security. I joined as the Managing Director with a meager workforce and little experience of the nascent Indian Market and it wasn’t a cakewalk for me to achieve the heights. In 1994, after completing my education in Mechanical Science, I realised that I have great interest for fenestration and decided to learn more about it. Lingel was the right place and my association with the company since then has only been growing in India. Last year I was promoted as the Managing Director for Lingel Germany.
What were some of the key issues and challenges that you faced during the brand’s journey in India?
The market had potential but awareness about uPVC and its vast benefits was very less. Also, many small brands were present selling inferior products. This became a challenge. But over the years, the customer has become aware about the product and the brand.
How have you seen the market for uPVC evolving in India and in your opinion, where does it stand currently?
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Esta historia es de la edición January 2020 de Surfaces Reporter.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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