The future of retail lies in brands curating memorable experiences for its customers – and no one is more savvy at this than Apple.
Its twin tenets of architecture and design culminate in Singapore’s third store at Marina Bay Sands, embodying an experience unlike any other.
Conceptualised by Foster + Partners, which designed the first two stores in the country (and many others around the world), this one is, in fact, more than just another drop in the Apple ocean.
For starters, it is shaped as a sphere – reminiscent of a bubble – its smooth curves a counterpoint to the sharp angles of the surrounding skyscrapers in Marina Bay, where it is located.
“Apple Marina Bay Sands was envisioned as a simple, elegant bubble that floats on the water,” says Chris Braithwaite, Apple’s Senior Director of Worldwide Retail Design.
“The sphere is a pure shape that lends itself to a very minimal and refined aesthetic, creating a design found in many of our other Apple Stores.”
Composed fully of glass allowing its interiors to be flooded with daylight, the dome-like structure is entirely self-supported and surrounded on all sides by water – a first for the brand – giving the illusion that it is floating in the Bay.
Esta historia es de la edición Issue 118 de d+a.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 118 de d+a.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Clean, Green, And Connected
Skyblox Co-Living in Kuala Lumpur, Malaysia is leading the way to sustainable and uplifting urban housing
Custom Production Boosts This Manufacturer's Position
Danovel's expertise in custom services is buoyed by advanced technology and trends awareness
Three Strategies To See If AI Creativity Is Limited Or Limitless
The two columns have exactly same sentences but with completely different meanings when read in reverse. We all see exactly the same AI, but each of us can come to completely different conclusions whether AI creativity is limited or limitless.
focus on quality and innovation
Despite proven capability in supplying furniture to large-scale projects, Design Studio Vito Selma requires no minimum order
filling in the gaps
Leading manufacturers introduce highly innovative solutions in response to the evolving uses of the kitchen
where beauty, meaning and function meet
Great design should be able to enrich people's experience of their surroundings
unpacking titoudao
Goh Boon Teck directs and designs his multiple-award-winning play with copious amount of research and experimentation
range rover velar unveiled
Innovative technology has been put to excellent use in updating the design of the Range Rover Velar
nature guiding nurture
A luxury resort obtains inspiration from ecological protection and local motifs
past to present
A thoughtful restoration revives the glory of a national monument and a neighbouring conserved building and brings them up to current standards