Future faces
Identity|January 2021
Tosin Oshinowo and Chrissa Amuah’s conceptual design for Lexus explores the face mask through a universal language of protection, while reflecting on the freedom of movement through craftsmanship, culture, technology and global history
AIDAN IMANOVA
Future faces
No object was as significant and utilitarian in the year 2020 as the face mask, the use of which became mandatory in many countries across the globe for health and safety reasons. Simultaneously, its compulsory nature stirred protest and doubt, sparking conversations around the freedom of choice and human connection – or the lack thereof.

For the latest iteration of Design Miami/ which took place in December 2020, Japanese automotive brand, Lexus commissioned Nigerian architect Tosin Oshinowo and Ghanian-British furniture and textile designer Chrissa Amuah to reflect on the changes the year had brought and to respond through a concept that considers the current global context.

‘Freedom to Move’ was created out of this meditation on the past, present and future, resulting in a series of headpieces that focus on the idea of spectacle and the artistic celebration of craft, history and technology. The design concept encapsulates a collective desire to move through the world freely again.

While forming an understanding of today’s face mask and its functionality, Oshinowo and Amuah explored global history in which the head was predominantly considered a focal point for protection and adornment, across various cultures. Though rooted in history, the designers state that the headpieces are also a nod to the future, signalling an unbounded and eternal pursuit of advancement, innovation and discovery.

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