Purity founder and owner Nizam A. Baki reveals how he brought design-consciousness to the region with the launch of his empire.
Simple, elegant and ethereal: Like the iconic products that help define history, the best design purveyors not only demonstrate refined judgment, but an acute sense of what it means to be human. Nizam A. Baki, founder of Purity, has created a destination that has transformed how Dubai experiences the world’s most stylish furnishings and accessories.
With the recent launch of the first BoffiStudio in the MENA region from its stunning Dubai Design District (d3) showroom, Purity has once again created a focal point for the region’s most selective design aficionados. But Baki has been a pioneer and crusader since 2004 – long before the recent explosion of the region’s design scene.
What really sets Purity apart is that it was the first firm in the region to design its kitchen and bathroom showroom like a gallery space. Clean and minimalistic, it made a distinct design statement.
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Esta historia es de la edición September 2017 de Identity.
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