Head of Design and Creative Director at his eponymous fashion brand, Nixon Bui recently ventured into making organic vodka!
NB: I have always been interested in design and creativity in general. My mom has been a great inspiration - she was a craft teacher and growing up I witnessed many beautiful embroidery designs coming to life from scratch.
After my Master’s in Business Administration from Copenhagen Business School, I knew I wanted to start something of my own. Fashion has been a subject of interest with me for a very long time. I find the fashion industry very appealing, and it’s an industry that thrives on design. Just thinking about how much influence it has on consumers in general is very interesting to me.
How did you come up with the NIXONBUI brand?
NB: In Denmark they really encourage entrepreneurship. People here appreciate design values and they are quite evolved consumers. Registering a company, and all the legal procedures, was easier than I expected.
NIXONBUI is a contemporary fashion-culture brand based in Copenhagen. It was born with the desire to tell the stories of tribal people from Northeast India - their way of sustaining life, their relationships with each other and with nature, and their philosophy in unity. The modern world lacks all these traditional nuances that are so essential for life – and that is what inspired NIXONBUI as a brand.
How do you introduce the tribal culture of Northeast India into a minimalist, European brand esthetic?
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