Hyundai SUV For Everyone

In this article Unsoo Kim, Managing Director, Hyundai Motor India Limited (HMIL), discusses the strengths and unique selling points (USP) that set the company apart in the Indian automobile sector

Hyundai have been at the forefront of advanced technologies in the automotive sector in India. From introducing technologically advanced powertrains and transmissions to new-age smart mobility solutions such as innovative connected car technology, Hyundai BLUE-LINK, the core Hyundai DNA has continuously evolved around inducing customer delight and that has been the primary driving force behind the ingenuity that all our models epitomize.

CHANNEL PREMIUMIZATION

As customers increasingly become more particular about the products they choose and the experiences they encounter, we, too, have been seamlessly adapting to this trend, which led us to initiate the Hyundai Signature Outlet programme that offers customers a tailored purchase experience that is specially curated for a premium experience with a focus on high-end products. Initiated in 2020, we began with 114 Signature Outlets, we scaled up to 190 in 2021 and presently have 255 Signature Outlets in 125 cities. In an attempt to stay ahead of the curve, we have developed solutions that go "Beyond Mobility" by utilizing Intelligent Technology in providing future-ready solutions to our new-age buyers.

With a focus on elevating customer convenience, we recently launched the industry-first "myHyundai" mobile application, letting users access the complete Hyundai ecosystem at the tip of their fingertips. "myHyundai" offers a complete array of Hyundai services such as: online car purchase via "Click-to-Buy", booking a service online via "H-Care", connected mobility via "BLUELINK", certified pre-owned mobility via "H-Promise", curated experiences via "Hyundai Mobility Membership", EV charging, roadside assistance, and "Refer & Earn".

SUV LEADERSHIP