Man Trucks India: Pursuing Growth

MAN Trucks India is investing in new initiatives to grow faster than the industry.

- Bhushan Mhapralkar

To create brand awareness MAN Trucks India ran an expedition that saw five MAN trucks travel from various parts of India to Pithampur (Indore) where the CV maker has a manufacturing plant since 2005. The culmination of the journey at Pithampur saw the five trucks clock 9,884 kms cumulatively and mark the company’s focus on long-haul segments. Aspiring to grow faster than the industry, MAN Trucks India also announced new initiatives to increase its market reach. In an environment where the effect of GST is beginning to show, the company is banking on the growth of tractor-trailer segments as transporters look for better productivity and profitability. Offering trucks (and bus chassis) in the 16to 49-tonne category, the company is closely watching the emergence of rated payload. Announced Joerg Mommertz, Chairman and Managing Director,MAN Trucks India, that they want to be a part of sustainable CV industry growth. He expressed, “The GDP grows, the CV industry will grow.” Emphasising on providing best products, Mommertz mentioned, “We are confident of the CLA Evo trucks addressing the changing needs of fleet operators in terms of payload and efficiency.” Strengthening its network by rolling out new customer-centric features that will make operating a MAN truck advantageous, the company is also expanding the number of dealers.

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