FLASHBACK 1964

This was an exciting time, as the speed equipment aftermarket’s penetration of Motor City really began to take off. The classic example is Hurst, whose floor shift-conversion business exploded after Pontiac anointed the four-speed shifter as standard equipment on 1961 Super Duty Catalinas. Not coincidentally, cofounder George Hurst worked harder at self-promotion and was better at it than any of his peers.

- Dave Wallace