Eicher Polaris Pvt. Ltd. (EPPL), a 50:50 joint venture between Eicher Motors Ltd. and Polaris Industries Inc., which created a new category in the automotive segment with the launch of the Multix, has affirmed the phenomenal success of India’s first personal utility vehicle. Launched more than a year ago in select Tier-II and Tier-III cities (BS-III cities), the company is now gearing up to sell the vehicle in BS-IV markets, making it widely available by April’17.
Purpose-built, specially designed and powered by a reliable diesel engine, Multix is available in two variants (AX+ and MX) and four colours, at a price of Rs. 3.49 lakhs (ex-showroom Jaipur). The adaptable 3-in-1– Family | Business | Power – vehicle is designed to meet the requirements of independent businessmen, and nearly 5-8 crore such entrepreneurs are now present in the country.
In an exclusive interaction with MOTOR INDIA, Mr. Pankaj Dubey, CEO & Director, Eicher Polaris Private Ltd., stated: “With Multix, we have created a new category of products because of the kind of features that are offered is very unique. The best thing about this product is its flexibility, and it doesn’t compete with any other vehicle. What smartphones have done for phones, this vehicle should do for automobiles. It is a multipurpose smart vehicle which is equipped with a generator, PTO and water pumping solutions. It can be used as a personal-cum-business vehicle. The initial response of the Multix has been rewarding, and we will continue to equip our consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We are committed to bringing the most eco-friendly mobility solutions in the future.”
Esta historia es de la edición January 2017 de MOTORINDIA.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2017 de MOTORINDIA.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.
