Jim Hackett is not a prototypical car guy. Nor is he a straight-line thinker or talker. But after more than two years as CEO of Ford, amid some head-scratching and skepticism, his unorthodox methods and esoteric train of thought are making some sense and showing signs they might pay off.
The former Steelcase CEO has a business history and affinity with Ford executive chairman Bill Ford, which first led to Hackett becoming a board member, then, after Mark Fields was let go, CEO.
Hackett is fully aware of his outsider status and the controversy surrounding his tenure. But he’s convinced he is setting Ford on the right course with a mix of traditional Rust Belt ways—yet more cost cutting—and new ideas about what people want from a vehicle.
Ford raised eyebrows with plans to ditch traditional sedans for car-platform vehicles sporting different body shapes. And the automaker disappointed Wall Street with promises (but few details) of electric and autonomous vehicles.
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2023 GMC Canyon
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2023 Ford F-Series Super Duty
The heavy-duty truck world moves more slowly than other pickup classes, and progress comes in spurts. Take the Ford F-Series Super Duty, whose recent refresh included softer-edged styling, a new entry-level gas-fed V-8, a new high-output 6.7-liter turbodiesel V-8, and myriad small improvements like new bedside steps. Is it still basically the same truck as before? Absolutely, but it’s also a better Super Duty, however incrementally.
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When Chevrolet unveiled its all-new 2020 Silverado HD lineup, it set the truck world ablaze, and not in a good way.
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