Road Surfing

Once upon a time cycles were used as a mode of transport for the middle class in India.

- P. Tharyan

Once upon a time cycles were used as a mode of transport for the middle class in India. But then as income levels rose and motorised vehicles became affordable, the use of cycles was confined to those who were economically weak. That continues to be the story for commuter bikes even today in our country. But then thanks to smart cycles and their expensive avatars, cycles are slowly making a comeback in India.

Bad roads, bad climate, lack of cycle tracks and lack of physical stamina all combine to make up the several excuses for not riding a cycle in India. But if someone is determined to ride a cycle, one can do so. You have just got to find a space and time for that. And unlike motorised vehicles, cycles do not pollute the air and definitely go a long way in improving your health, especially your muscles and your heart.

NO ORDINARY BICYCLE

The Firefox Surfelo is no ordinary cycle. It is meant for those who are good cyclists and those who understand the use of gears in a cycle. This cycle is meant for serious riding and for those who are extremely disciplined when it comes to their health and exercise. To put it simply, the difference between an ordinary commuter cycle and the Firefox Surfelo is like comparing the Maruti Suzuki Alto to the Maruti Ciaz. As you move up the value chain in terms of offerings, you need to get more and more responsible as to how to handle the product. The Firefox Surfelo needs to be handled professionally.