In the year 2005, at a time when motorcycle sales in India were confined to commuter bikes with tepid power and lackluster styling, it took TVS Motor Company, often considered a conservative two-wheeler manufacturer based in South India to raise the bar in performance and styling. The birth of the TVS Apache 150 was the cornerstone in the company’s journey in premium motorcycles with a racing DNA.
“We started in 2005 because the Indian infrastructure was improving, the need for higher power vehicle to commute, to travel from one point to another, or occasionally go for a long ride was increasing. We wanted to do something very significant which will meet the customer requirement. We wanted to offer something where the customer would have his own identity. This was the purpose with which we started this journey. Thus the first 150cc Apache was born,” recalls Meghashyam Dighole, Head, (Marketing) Premium Motorcycles, TVS Motor Company.
TVS RACING DNA & THE BIRTH OF APACHE SERIES
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Esta historia es de la edición November 2020 de Motown India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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