BAREMETAL

Reinventing What’s Cool

- HUMBERTO ORTIZ

FOR THOSE OF US WHO HAVE BUILT MULTIPLE PROJECTS OR JUST OWNED MULTIPLE VEHICLES, WE SOMETIMES GET THE OVERWHELMING SENSE OF REDUNDANCY. To combat this, we usually go out of our comfort zone a bit and maybe choose a different generation or model. Those of us who really want to shake things up swap makes or go from cars to trucks. There’s nothing like reinventing yourself or your own tastes in something you thought you had figured out.

What you’re staring at here in these pages is just that: a couple of guys, father and son no less, who got tired of the super sleek and shiny hot rods and decided to deviate off the travelled road to create a rod that would redefine one’s taste. It’s hard to pin a style or definition on this 1935 Chevy truck, but the owners tell me it’s what happens when a street rodder wants to dabble in rat rods. Step into the minds of Rick Brand Jr. and Sr., the mental creators of this bare metal and bare minimum rod. Follow me as we define what both Jr. and Sr. were trying to achieve when they approached an experienced custom shop with their ideas.