Peter Quintus

VICE-PRESIDENT; SALES, MARKETING AND PRODUCT MANAGEMENT BMW M

- Jeremy Chua

PETER Quintus is one of those folks who not only represents a brand, but seems to embody its characteristics, too.

The brand in this case is M, the division of BMW responsible for creating high-performance models.

Naturally, Peter talks in a fast and animated manner. But at the same time, his responses are confident and precise, too. 

The 57-year-old German, who is married with a daughter, began his career in the technical service department in BMW Motorcycles in 1987. Three years later, he moved to Rover Germany and worked as a senior manager for the Technical Service and Warranty department.

From 1992 to 1999, Peter was the director for aftersales at Rover Germany. Following that, he was the vice-president of the BMW Group’s International Technical Service and Training, a post he held till 2005.

After that, Peter stayed in the BMW Group as the VP for Aftersales Marketing from 2005 to 2008. From 2008 to 2015, Peter was the VP for Product Management, Options, Accessories, Parts, and Connected Drive.

Peter sits down with Torque for a quick chat about the M brand and tells us what we can expect from it in the future. And interestingly, he also talks about why they have SUVs, but no estates.

What did you expect your job with BMW M to entail?