The Big Kahuna
Truck Trend|September - October 2018

LARGE ON PERSONALITY, SMALL IN STATURE.

Jason Gonderman
The Big Kahuna

To say it has personality would be an understatement. We’re talking, of course, about Hyundai’s latest addition to its SUV lineup, the ’18 Kona. While it may appear late to the game, as Americans’ desire for cars dries up and the small and compact SUV classes explode, Hyundai was strategic in when and how it went about releasing Kona into the wild. Taking the more measured approach ensured that Kona wouldn’t just be another among the crowded field, but rather be the best.

Esta historia es de la edición September - October 2018 de Truck Trend.

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Esta historia es de la edición September - October 2018 de Truck Trend.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.