Simply Speaking Up Is Not Enough. Long-Term And Action-Based Change Is Needed At Agencies.
I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two of the biggest accounts at an interactive agency. I was on my first business trip to visit one of these clients in North Carolina (a strategic planning session for an overhaul of its website), and I couldn’t have been more excited to share all of my thoughts and ideas.
The room was huge. The chairs were set up in a U-shaped formation. In attendance were about 25 men— and me. I sat across the “U” from our main client, the brand manager. Every time I opened my mouth, he would slowly and deliberately take a magazine out of his briefcase, open it up on his lap and pretend to read. As if this blatant dismissal of my ideas wasn’t enough, he also called my boss upon our return to Toledo to let him know he thought I was “uppity” and requested that I keep my mouth shut in future meetings.
This is just one of many stories like this in my career. And as many of us have known, but perhaps ignored or pushed down, all women have these stories. Both the #MeToo and the #TimesUp movements have done wonders to highlight ugly experiences and treatment.
While there is tremendous import to the sharing and amplification of our stories, if nothing changes, we have missed the mark. And while I encourage us all to keep speaking up, we need to also continue to remind the powers that be that speaking up is no longer enough.
Esta historia es de la edición April 9, 2018 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 9, 2018 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.