The NFL And MIS Are Targeting Gamers And Advertisers With Their New Eleagues.
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that would follow. But for the most part, the bulk of hard-core gamers is still drawn to Amazon’s Twitch and YouTube, streaming the less brand-friendly, first-person shooter games like Call of Duty, Counter-Strike: Global Offensive and Overwatch. But now professional sports leagues are beginning to partner with Twitch, as well as cable nets ESPN2 and Disney XD, and are ushering brands into the burgeoning esports space. With 2 billion gamers on the planet and 385 million interested in watching esports, gaming has huge potential.
That’s why professional sports leagues like the NBA, NFL and MLS are working with video game publishers to build their own leagues and score some of the $906 million in revenue projected for this year, according to Newzoo, an esports market research firm. Pro sports leagues see two benefits from the new franchises: attracting a broader array of advertisers and building out their brands.
Esta historia es de la edición April 30, 2018 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 30, 2018 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
