HOW A TEMPORARY BILLBOARD FOR A HOUSING TRACT MORPHED INTO A SYMBOL FOR THE GLITZIEST CITY IN AMERICA.
Peg Entwistle had come 3,000 miles just to have her heart broken.
It was 1932, and the promising stage actress from New York had come to Hollywood to break into the movies. But after weeks of auditions, the phone hadn’t rung. That was when a highly distraught Entwistle found herself up behind the Hollywood sign, climbing a maintenance ladder behind the 50- foot letter “H.” And when she reached the top, Peg Entwistle threw herself off.
The tragic story of “The Hollywood Sign Girl” remains a cautionary tale for the thousands who still flock to Tinseltown in hopes of a career in front of the camera. But the subtext—Entwistle’s choice of the sign for, if you will, her final performance—is equally enduring: be it 1932 or 2017, the sign has always been about more than it seems. And as symbol of both place and idea, those big white letters on the hill are among the most successful pieces of branding in the world.
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Esta historia es de la edición November 13, 2017 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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News Anchor Of The Year Megyn Kelly
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The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
