The legendary photographer talks social media, fashion ads and his big Clio win.
What does winning a Clio lifetime achievement award mean to you?
It means a lot to win a lifetime achievement from anyone—but the Clio Awards are particularly interesting, as advertising is such a competitive industry. It’s a business that is constantly searching for the new, so it’s a big challenge to stay in the fight and to stay relevant. Photographers are changed at the drop of a hat. You have to be constantly questioning yourself and renewing yourself. This award makes it feel like the past 30 years of hard work, and insecurities, and redefining who I am, what I do, and how well I can relate to clients, has been recognized.
What makes a memorable fashion ad? And why is print still an important medium for fashion photography?
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Esta historia es de la edición September 12, 2016 de ADWEEK.
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