HUDA Beauty Debuts In India

Huda Beauty, the sought-after beauty brand from the Middle East, makes its entry in India exclusively through Nykaa.com.

Huda Kattan, the Dubai-based beauty blogger, is a name to reckon with in international make-up circuit. She is recognised as an iconic beauty influencer. Her namesake brand — Huda Beauty, which is popular amongst beauty aficionados makes its debut in India with Nykaa.com. To Huda goes the credit of making false eyelashes and contouring a beauty necessity. Her love for beauty and make-up tutorials and photos of her perfectly contoured lips, cheeks and eyes, made her a blogging sensation almost overnight. She started making customised eyelashes for her clients and in 2013 started her own brand of make-up and eyelash line. Today, the Huda Beauty repertoire includes trendsetting products such as the Lip Strobe Metallic Liquid Lipsticks, Lashes, Faux Filter Foundation, Desert Dusk Eyeshadow Palette, 3D Highlighter Palette, and Liquid Matte Lipsticks.

Speaking about the launch, Falguni Nayar, CEO, Nykaa.com, said, “We are very excited to have Huda Beauty on board. If there is one person who deserves the title ‘beauty mogul’, it’s Huda Kattan! With her social media stardom and her own beauty line that sells by the second, she truly is a superstar and we are proud to bring her make up onto Nykaa.com. Huda Beauty will be part of the Nykaa Luxe portfolio on Nykaa.com. Our luxury beauty sales have grown exponentially since we on-boarded leading international beauty brands like M.A.C Cosmetics, Estée Lauder, Bobbi Brown and Clinique in 2016. This shows that the Indian beauty consumer is well informed on the latest trends and will to invest in their beauty regimes. With efficient omni-channel retail, Nykaa is able to make all these brands available to such consumers at every touch point. Also, the innovative and original content on our social media platforms has led to a highly engaged audience.”