After PK Saxena moved from the southern Australian city of Adelaide to the tiny town of Booleroo Centre in January, the 36-year-old high school teacher found himself facing a daily commute of about 75 kilometers (46 miles) to and from his new school in rural Orroroo. So he decided to switch to an electric car. "Fuel costs really do add up when you move out to the countryside," he says.
Saxena briefly considered Tesla Inc.'s lowest-priced EV, the Model 3, but eventually settled on a metallic gray Atto 3 from a new entrant to the local market: China's BYD Co. Although little known in Australia, the company is a giant in its homeland, where it's been making vehicles for almost two decades and counts Warren Buffett as a longtime investor. Saxena expects to get his BYD delivered soon for a price of about A$47,000 ($33,000), two-thirds the cost of Tesla's Model 3. "It hits that sweet spot, where it's not expensive like some of the high range cars but has enough to get you there," he says.
Tesla and its messianic chief executive officer, Elon Musk, have captured the attention of investors and drivers around the world with one vision of the future of electrified mobility. But BYD's billionaire founder and CEO, Wang Chuanfu, is vying to transform his company, already the biggest EV producer in China's ultra-competitive market, into a major global player in electrified transport by taking a very different approach. If he succeeds in expanding internationally, it could bring a level of recognition and scale that has eluded countless other Chinese automakers.
Esta historia es de la edición August 22, 2022 de Bloomberg Businessweek US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 22, 2022 de Bloomberg Businessweek US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers