How U.S. Colleges Are Keeping China's Lucrative Students
Bloomberg Businessweek|November 09, 2020
With travel thwarted, students enroll at partner campuses in Shanghai and other cities
Bruce Einhorn and Allen Wan
How U.S. Colleges Are Keeping China's Lucrative Students

Neveah Sun was looking forward to studying at New York University this fall, majoring in psychology and journalism while experiencing life in the middle of Manhattan’s Greenwich Village. Instead, the 19-year-old from the Chinese city of Suzhou spends her days at a WeWork office in Shanghai that NYU has converted into classrooms for a new program catering to students who can’t get U.S. visas because of Covid-19. “At first I thought it was a little weird, but I’m getting accustomed to it,” she says. “Also, we have a fantastic view.”

NYU can accommodate students in Shanghai thanks to a joint venture it formed there in 2012 with East China Normal University. A separate degree-granting institution with its own admissions procedures, administrators, and almost 2,000 students, NYU Shanghai shares some faculty members with the New York school and sends many of its undergraduates to study there as exchange students. Now, NYU Shanghai is temporarily home to more than 2,800 additional students, most of them Chinese enrolled at the New York campus but unable to travel.

Other parts of Asia have seen foreign universities set up campuses with local schools, commercial companies, or investors in search of profit. But that business model doesn’t work well in China, where the government is more protectionist, says Michael Bartlett, a partner at Singapore-based Alumno, an international education consultant. Instead, he says, many Western schools benefit from having Chinese affiliates, which can help them gain better scores in global rankings and greater opportunities for professors and students. “For some, it’s about the reputation, having a name, and being able to punch above their weight in a key market,” Bartlett says.

Esta historia es de la edición November 09, 2020 de Bloomberg Businessweek.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición November 09, 2020 de Bloomberg Businessweek.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BLOOMBERG BUSINESSWEEKVer todo
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 minutos  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 minutos  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 minutos  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 minutos  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ minutos  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ minutos  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 minutos  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 minutos  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 minutos  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 minutos  |
March 20 - 27, 2023