Of all the worthy projects to tackle during quarantine, the one with the least chance of resulting in real self-improvement is the introduction of a new mustache.
Imagine a thick ’stache, and chances are you think of the 1970s and open-necked shirts possibly revealing gold medallions nesting in a swath of chest hair. These outlaw associations are one reason we rarely see a powerful American with one. Can you envision a presidential candidate with a mustache? He’d sooner admit he was an atheist.
But for some men, such low odds of pulling it off only heighten the mustache’s louche mystique. It appeals to the part of a man that wants to buy a motorcycle. A good one conveys a sense of fearlessness while offering a man a vacation from himself.
Time away from friends can provide the push some guys need to embrace a more adventurous side. Growing a large beard, with its dignified tradition of Civil War generals and Russian novelists is a natural impulse. But the full Tolstoy doesn’t fit inside the masks we’re now advised to wear in public.
Esta historia es de la edición April 27, 2020 de Bloomberg Businessweek.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 27, 2020 de Bloomberg Businessweek.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers