38 Studios was the type of company a teenager might dream up when fantasizing about what it’d be like to make video games for a living. The company was building a wildly ambitious game to compete with the megahit World of Warcraft and appeared to be flush with cash. Employees received top-notch health benefits, gym memberships, and personalized high-end gaming laptops worth thousands of dollars. There were free meals, lavish travel expenses, and Timbuk2 bags customized with an illustration of the world map for their in-progress video game, code-named Copernicus. The man behind 38 Studios was Curt Schilling, the retired pitcher best known for his time with the Boston Red Sox. Schilling was a legend, famous for his performance on the field and his combativeness off it. In the 2004 playoffs, he’d pitched two games with an ankle that had been injured so badly it soaked his sock in blood. The performance helped the team win its first World Series in almost a century, and Schilling’s bloody socks earned a place in baseball lore.
During his playing career, Schilling had been a star, and he thought the people building Copernicus should be stars, too, says Thom Ang, an artist who’d done work for Disney on The Lion King and Toy Story, along with stints at big-name games companies such as Sony, Electronic Arts, and THQ. “He said, ‘That’s how I want my team to feel. I’m going to attract the best, and I’m going to treat them as if they’re the best.’ And he did.”
Esta historia es de la edición April 26 - May 03, 2021 (Double Issue) de Bloomberg Businessweek.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 26 - May 03, 2021 (Double Issue) de Bloomberg Businessweek.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers