Easybuy, the value fashion arm of Landmark Group, has shown no signs of slowing down. With a mission to make aspirations affordable for the entire family, the fastest growing value fashion retailer is poised to cross the milestone of 100 stores very soon this year.
In an exclusive interview, Anand Aiyer, Senior VP, and Business Head, Easybuy, sheds light on how the brand succeeded in steering brand loyalty even during tough times.
Easybuy is about to reach 100 stores very soon. What is powering such robust growth?
Easybuy was made in India and made for India with the sole aim to make fashion aspirations affordable for Neo-India, which aspires for trendy fashion, but at reasonable prices. To achieve this proposition, the whole fabric-to-fashion MSME-based eco-system was crafted with quality standards at par with Landmark Group's ethos.
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Esta historia es de la edición January 2021 de Business Of Fashion.
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